Nihombashi Mitsukoshi In Bloom for the Edo Sakura Matsuri
Signaling the start of spring the sakura season is with us once again, an important time for Nihombashi Mitsukoshi Main Store as well as the Nihombashi area as a whole which has enjoyed a vibrant history as a destination for hanami blossom viewing since Edo era Japan. For the store itself, the northern perimeter of the main building is bordered by the aptly named Edo Sakura-doori street which has been a popular sakura viewing spot throughout much of the store's history, making this a particularly significant celebration in our annual calendar. It is a tradition, but like the sakura itself one in a state of constant renewal, the focal point of this year's festivities being a viewing of said sakura but illuminated at night, transforming the street into an unmissable photo opportunity.
Elsewhere this theme of revisiting tradition is to be found throughout the store. On the eighteenth of March flower head dresser TAKAYA will be putting on a live presentation of his work by the Lion Entrance and continue on to dress a window display. In the Central Hall, high school students will be putting on a live sakura themed calligraphy performance on a grand scale. Meanwhile at the entrance of the Annex we will be holding a charity drive until March twentieth, for the important reforestation work in the Tohoku region of Japan where every donation of 300 yen will be met with a wooden sakura themed donguri badge to show your support.
＜The Edo Sakura Matsuri Calendar＞
Charity Campaign to support the Rebuilding of the Eastern Japan Region, Annex 1F Nihombashi Entrance
*For each 300yen (tax included), 148yen will be donated as charity.
March 15th ~28th
Sakura trees light-up, Edo Sakura Dori St.
Flower head dresser TAKAYA Performance Live
pm2~ by the Main Building 1F Lion Entrance Stage
pm4:30~ Main Building 1F Show window
Sakura Calligraphy Performance by high school students, Main Building 1F Central Hall
*The movie shown was taken in 2015.
Enjoy exploring the events elsewhere in store for yourself, and with each section from jewelry and fashion to food and the arts getting involved you are sure to find something to mark the season with.
Edo Sakura Matsuri
Throughout Nihombashi Mitsukoshi Main Building and Annex
March 15th - 28th, 2017